2007 Proceedings Merchandising Management
Share |


2007 ITAA Proceedings #64

Annual Conference, Los Angeles, CA, USA


Below is a list of scholarship presented in the Merchandising Management track. The proceedings are held at the Iowa State University Special Collections and are retrievable here. All rights reserved to ITAA.

2007 Merchandising Management


Blood, J.A. (2007). Seam Class Comprehension Activity in a Fashion Merchandising Ready to Wear Analysis Course: Use of the Discovery Learning Method

Brown, V.S., & Kincade, D.H. (2007). Assortment Planning Among Bridal Retail Buyers

Crutsinger, C., Kim, H., & Knight, D. (2007). Employee Perceptions of Retail Work Experiences: Examining Gender Differences

Halepete, J., & Seshadri Iyer, K.V. (2007). An Investigation of the Retailing Environment in India

Hwang, E.J., & Norton, M.J.T. (2007). Relationship between Market Orientation Strategy and Organicity of Organizational Structure in South Korean Apparel Retail Stores

Hwang, C.S., Hyun, P.J., & Hee, K. (2007). The Use of Clothing Store Displays Relative to Impulse Purchasing, Purchasing Items, and Consumer’s Gender and Age

Hyllegard, K.H., Ogle, J.P., & Yan, R-N. (2007). The Impact of Advertising Message Strategy- Fair Labor vs. Sex Appeal- upon Gen Y Consumers’ Intent to Patronize an Apparel Retailer

Josiam, B.M., Crutsinger, C., Reynolds, J.S., & Dotter, T-V. (2007). GEN Y Work Attitudes: Understanding the Career Development of Merchandising Students

Jo, S., & Lee, S-H. (2007). A Comparative Analysis on Advertising Effects of Cosmetics Advertisement: Appeal, Media, and Brand types

Kang, M., & Johnson, K.P. (2007). Apparel Returns: Influence of Attitudes toward Product Returns, Attitudes toward Retail Businesses, and Ethical Viewpoints

Kang, M., Lee, J., & Johnson, K.P. (2007). Customer Loyalty in Retail Environments

Kang, E., & Lee, K-H. (2007). The Other Side of the Multi-Channel Retail Distribution Strategy

Kim, S-H., & Kincade, D. H. (2007). A Longitudinal Examination of the Combined Retaile Evolution Model: Application to South Korea and China

Kim, E.Y., & Hawley, J. (2007). Affiliate Network Relationships: A Comparison of Affiliate Agreements for Apparel and Accessories Sites

Kim, H-Y., Kim, Y-K., Jolly, L. & Fairhurst, A. (2007). Customer Love: Antecedents and Outcomes

Kim, M., Kim, J-H., & Lennon, S.J. (2007). Online Store Atmospherics: How Product Presentation and Music Affect Consumer Responses

Kim, HJ., Kim, E.Y., Ko, E. (2007). The Impact of RFID on Strategic Business Performance: Implications for Global Supply Chain between the U.S. and Korean retailers

Kumar, A., & Kim, Y-K. (2007). A Retail Store as a Brand- Application of the Stimulus-Organism-Response Model

Kwon, W-S, & Lennon, S.J (2007). A Model of Multi-Channel Retail Brands’ Cross Channel Effects

McLeod, H., & Lehman, E. (2007). The problem of individual participation in group projects: “Could [I] have done more to contribute?”

Noh, Y-N., & Lee, S-H. (2007). The Influence of Congruence between Fashion Brand Image and Advertising Image on Advertisement Effects in Multi-Channels

Oh, H.S., Kim, E.Y., & Crutsinger, C. (2007). Visual Merchandising Influence on Store Patronage Behavior: A Strategic AIDA Approach for Apparel Retailers

Oh, J., & Jo, Y-H. (2007). Do Anomalous Weather Events Impact on Clothing Sales?

Park, J-E., & Lee, S-H. (2007). A Content Analysis of Creative Advertising Strategies about Luxury Fashion Brand and Domestic Fashion Brand

Park, J.S., & Stoel, L. (2007). How presence of background music mitigates consumers’ perception of download delay: mediating role of emotions

Pate, S.S., & Blaylock, K. (2007). Leading the Way: Retail technology to improve productivity and supply chain efficiency

Pidatala, G., & Meyer-Brosdahl, D.J.C. (2007). Potential of Apparel E-tailing in India: An Exploratory Study

Reilly, A. (2007). Window Displays as Service Learning – A “Town and Gown” Project

Studak, C.M. (2007). The Use of Corporate Websites for Select Apparel Retailers’ to Analyze Diversity Statements and Related Business Practices

Welkey, S., Wuest, B., Mogab, J., & Nicols, K. (2007). Outlet-Center Features and Services: A Comparison of the Perceptions of Mature and Younger Consumers

Yan, R-N., Watchravesringkan, K., & Yurchisin, J. (2007). The Role of Emotion in the Service Quality-Satisfaction Relationship: Evidence in the Context of Apparel Specialty Retailers



PO Box 70687
Knoxville, TN 37938-0687
Executive Director, Nancy Rutherford, Ph.D