2011 Proceedings Culture
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2011 ITAA Proceedings #68

Philadelphia, PA, USA

Below is a list of scholarship presented in the Culture track. The proceedings are held at the Iowa State University Special Collections and are retrievable here.



Chang, L.F. (2011). An Intangible Cultural Heritage – Nanjing Yunjin

Chen, W.-C. & Fiore, A.M. (2011). How Cultural Values Affect Consumers’ Acceptance of Pop-up Retail by Taiwanese Consumers

Jin, B. & Bennur, S. (2011). Does the Importance of Apparel Product Attributes Differ by Country? Testing Kano’s Theory in Four Countries

Lee, S.-H. & Workman, J.E. (2011). Korean and American Fashion Consumers and Self-Monitoring: A Cross-Cultural Comparison

Legette=Traylor, D. & Kincade, D.H. (2011). Understanding Consumer Behavior for Select Ethnic Markets through Mixed Methods Research

Song, S. & Mullet, K. (2011). Designers from United States, Taiwan and South Korea: Implication of Cross-cultural Differences in Design Elements

Yang, M. & Rudd, N. A. (2011). Specific Determinants of Beauty and Fashion Product Advertisements in Korea and the U.S.: Content Analysis


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