2011 Proceedings Culture
Share |

 

2011 ITAA Proceedings #68

Philadelphia, PA, USA

Below is a list of scholarship presented in the Culture track. The proceedings are held at the Iowa State University Special Collections and are retrievable here.

 


Culture


Chang, L.F. (2011). An Intangible Cultural Heritage – Nanjing Yunjin

Chen, W.-C. & Fiore, A.M. (2011). How Cultural Values Affect Consumers’ Acceptance of Pop-up Retail by Taiwanese Consumers

Jin, B. & Bennur, S. (2011). Does the Importance of Apparel Product Attributes Differ by Country? Testing Kano’s Theory in Four Countries

Lee, S.-H. & Workman, J.E. (2011). Korean and American Fashion Consumers and Self-Monitoring: A Cross-Cultural Comparison

Legette=Traylor, D. & Kincade, D.H. (2011). Understanding Consumer Behavior for Select Ethnic Markets through Mixed Methods Research

Song, S. & Mullet, K. (2011). Designers from United States, Taiwan and South Korea: Implication of Cross-cultural Differences in Design Elements

Yang, M. & Rudd, N. A. (2011). Specific Determinants of Beauty and Fashion Product Advertisements in Korea and the U.S.: Content Analysis

Membership Software Powered by YourMembership.com®  ::  Legal