2007 ITAA Proceedings #64
Annual Conference, Los Angeles, CA, USA
Below is a list of scholarship presented in the Merchandising Visual track. The proceedings are held at the Iowa State University Special Collections and are retrievable here. All rights reserved to ITAA.
2007 Merchandising Visual
Halapete, J. and Iyer, K.V. Seshadri (2007). An Investigation of the Retailing Environment in India
Hwang, C. S. and Hyun, P. J. (2007). The Use of Clothing Store Displays Relative to Impulse Purchasing, Purchasing Items, and Consumer’s Gender and Age
Oh, H. S. and Kim, E. Y. (2007). Visual Merchandising Influence on Store Patronage Behavior: A Strategic AIDA Approach for Apparel Retailers
Reilly, A. (2007). Window Displays as Service Learning -- A "Town and Gown" Project