2006 Merchandising and Marketing
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2006 Proceedings of the #63 Annual Conference of
International Textile and Apparel Association
San Antonio, Texas

October 31-November 4th

Below is a list of scholarship presented in the  Merchandising and Marketing track. The proceedings are held at the Iowa State University Special Collections and are retrievable here. All rights reserved to ITAA.


Merchandising and Marketing


Anderson, J. L., Fairhurst, A., Jolly, L. (2006). Customer Relationship Management in Retail

Atkins, K. G., Kim, Y. K., Lee, M. Y. (2006). Virtual Communities as an information source

Beckenhauer, J. I. L. (2006). Retail Laboratory Field Experiences

Burgess, B. (2006). Dealing with Difficult Customers

Burnett, S. E., Kim, M. (2006). Impulse Trigger Cues Available on Apparel Retailer Web Sites

Burns, L. D., Cheng, Y. C. (2006). DeterminantsCounterfeitProducts

Ha, Y., Lennon, S. J. (2006). Online Visual Merchandising (VMD) Cues and Emotions

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