2012 Proceedings Merchandising Marketing Retailing Management
Share |

2012 ITAA Proceedings #69
Annual Conference, Honolulu, HI, USA
November 14-17, 2012

Below is a list of scholarship presented in the Merchandising/Marketing/Retailing I. Management track. The proceedings are held at the Iowa State University Special Collections and are retrievable here.

Merchandising/Marketing/Retailing I. Management

Bahng, Youngjin and Kincade, Doris H.  The Relationships among Success of Assortment Planning, Firm Performance, and Retail Environment
Choo, Ho Jung, Yoon, Namhee, Moon, Heekang, Kim, Hyunsook, and Lee, Hakyung.  The Role of Use Satisfaction on Repurchase Intention
Im, Hyunjoo and Ha, Young.  Enablers and Inhibitors of Mobile Coupon Usage Intention: Empirical Testing of a Conceptual Model for Permission-based Marketing
Kang, Ju-Young M. and Johnson, Kim K. P.  M-Consumer Segmentation : M-Communication, M-Distribution, and M-Accessibility
Lennon, Sharron J.  Using Google Sites to Encourage Active Learning: An Alternative to a Written Report
Niehm, Linda S., Frazier, Barbara, Stoel, Leslie, and Son, Jihyeong.  Doing the Right Thing: The Role of Community Norms in Rural Consumers’ Perceptions of Local Retailers

PO Box 70687
Knoxville, TN 37938-0687
Executive Director, Nancy Rutherford, Ph.D