2014 Proceedings Merchandising, Marketing, Retail Management
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2014 ITAA Proceedings #71

Annual Conference, Charlotte, North Carolina, USA

November 12-16, 2014

Below is a list of scholarship presented in the Merchandising/Marketing/Retailing I. Management track. The proceedings are held at the Iowa State University Special Collections and are retrievable HERE.


Merchandising/Marketing/Retailing I. Management


Cook, Sasikarn C.; Ceballos, Lina M.; and Watchravesringkan, Kittichai. Investigating Antecedents and Consequences of Service Quality: Evidence from the Service- Intensive Bridal Retailers

Egeln, Laura S. and Watchravesringkan, Kittichai. An Exploration of the Impact of Website Quality of Apparel Retailers on Consumer Loyalty

Han, Jinhee; Niehm, Linda S.; Chung, Te-Lin; and Brocato, Deanne. Understanding Second-Hand Retailing: A Resource Based Perspective of Best Practices Leading to Business Success

Jung, Sojin; Kananukul, Chawanuan; Watchravesringkan, Kittichai; and Park Minjung. Consumers’ Responses to Standardized Merchandise Strategies of Fast Fashion in Global Markets

Kananukul, Chawanuan; Watchravesringkan, Kittichai; and Hodges, Nancy. The Impact of Consumer- and Retailer-Related Factors on Marketing Outcomes: A Comparison of Local and National Department Stores in Thailand

Kang, Ju-Young M.; Mun, Jung Mee; and Johnson, Kim K.P. Downloading and Usage Intentions of Mobile Location-Based Retail Apps: Perceived Characteristics of Innovations

Seo, Kyungnam and Fiore, Ann Marie. Effect of the Fitting Room Environment on Older Apparel Shoppers’ Patronage Intentions

Shim, Soo In; Han, Seo-Young; Park, Jisoo; Ahn, Minyoung; Kim, Boram; and Lee, Yuri. Scale Development: Measuring the Symbolic Image of a Fashion Brand

Southworth, Sarah Song and Kim, Minjeong. Communicating the Right Love Languages to Your Customers: Applying Chapman’s Five Love Languages in a Retail Environment

Woo, Hongjoo and Watchravesringkan, Kittichai. Gen-Y Consumers’ Self-esteem, Narcissism, and Service Evaluation in Apparel Retail Stores: The Retailer Equity as a Moderator

Zhang, Langchao. Extending to Fashion Category: An Exploratory Study on an Auto Brand Extension
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