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Fashion Merchandising and Consumer Behavior - Special Issue

Organization: University of North Texas
Date Posted: 12/5/2018
City: Denton
Country: United States
Primary Category: Special Calls & Announcements

Description & Details

Social Science (an Open Access Journal by MDPI)

The retail industry is constantly re-inventing itself. The industry has always been at the forefront of innovation, from the invention of the sewing machine to the rise of ecommerce—always forward-looking and cyclical.  Consumer behavior impacts fashion merchandising decisions, such as product (e.g., slow fashion vs. fastfashion), channel strategy (e.g., omni-channel vs. single channel), promotional strategy (e.g., digital platforms or traditional media), and pricing strategy (e.g., price transparency vs. dynamic pricing). Consumers today are in charge of their experience in a retail format, and this is especially true for the Millennials and Generation Z. Thus, this Special Issue will focus on how the area of fashion merchandising has evolved with changing consumer behavior. Manuscripts are invited on topics that include, but are not limited to:

The impact of technology

New retail formats and consumer behavior

Merchandising and channel strategy (e.g., channel convergence)


The emergence of social savvy retailers and brands

Crowdsourcing, shortening of the production cycle, and supply chain

Guest Editor:

Dr. Sanjukta Pookulangara College of Merchandising, Hospitality & Tourism, University of North Texas, Denton, TX

76203-5017, USA


Deadline for manuscript submissions:

15 June 2019



PO Box 70687
Knoxville, TN 37938-0687
Executive Director, Nancy Rutherford, Ph.D